The world is full of different colour combinations. A person is born with a retina that can detect multiple colours at the same time. As a result, the world is not monochromatic, but rather awash in rainbow hues. This should be enough to convince people of the importance of colour in branding! Certainly, a company can sell more than one product, but what is the hidden logic behind using a specific colour and how can the logo colour influence your brand? Learn about this and much more in this blog, as well as some enticing colour schemes that may help you work on your existing or upcoming brand in the market.
Color plays a significant role in subconsciously influencing the observer’s psychology in visual communication. This information, which has a significant impact on brand recognition, can have an impact on your members’ relationship with your company. Colors evoke a wide range of emotions and memories. Color is perceived differently by different people depending on their age, nationality, profession, interests, and personal preferences.
Egyptians studied the effect of colours on moods and used colour psychology for holistic development years ago. The colours red, yellow, blue, purple, and orange each represent something different. As a result, red symbolises blood circulation, yellow symbolises purification, blue symbolises pain relief, purple symbolises skin problems, orange symbolises energy, and black symbolises life and rebirth.
You will come across free online logo makers and free download without registration while surfing the internet. And each of these has a selection of logo templates and backgrounds. As you progress, there will be hundreds of colours to choose from!
1. The tones of yellow
Is the yellow so bright because of the sun? Consider this: what comes to mind when you see the colour yellow? Many people would choose the happy, sunny face. Because when we perceive things in a certain way, those are the elements that take up space in our heads, and thus the mind is compelled to think in that manner. Many brands use this colour in their logos to brighten your mood and give you a sense of security. Consumers are most likely to be drawn to yellow colour because of its warmth and youthful energy, according to some Akyurt escort examples. The colour yellow also helps to establish a memorable brand identity.
2. The colour blue comes to the rescue
Even when dressed up in various outfits, people believe that wearing blue is the way to go because it makes you feel, think, and look versatile and classic. While there are hundreds of shades in this range, the underlying meaning is primarily confidence and faith. Seeing blue causes a person to feel calm, spiritually aware, and confident. Blue is frequently suggested as a soothing, healing colour for medical and healthcare brands. For example, if you are a diet brand that creates diet meals, including a splash of blue in your logo will give your customers the impression that you are trustworthy. It is, without a doubt, a tried and true experience used by thousands of brands.
3. Use of pastel colours
Pastel colours, the newest trend, have been embraced by people from all walks of life. This is why it has become more popular in recent years. Some of the brands that use these are in the cosmetics and skincare industries, but they are also present in confectionery brands. Soft colour and pastel logos are becoming increasingly popular! A pastel colour palette is soothing to the eye and has a welcoming vibe. A pastel logo can add a sense of lightness to your brand. Pastel colours are frequently used in businesses such as photography, wellness, weddings, and beauty. They are popular among bloggers and food businesses, as well as kid-friendly businesses and events. What these do is provide a soothing and fresh overall look that piques your interest in those brands. Bold colours are the polar opposite of these, with less contrast and more opaqueness. So, if you want to start with a brand that will follow a pastel colour scheme, this is the way to go!
4. Colors in black and white
The traditional sense of professionalism and seriousness conveyed by black logos and products is fairly well known and understood. Because it can evoke feelings of elegance and strength. It is widely assumed that black and white can never go wrong. It is a combination that allows you to experiment even if this is your first time trying on logos. Many brands choose this because it is the safest option. You’ve probably seen a white word mark on a black slated background or a black word mark on a white background, so it really depends on what you want. You can create a perfect monochrome logo by combining appropriate font styles, whether bold or italic, to interpret class and nostalgic memories associated with some brands.
5. Logo with earthy colours
Some brands are so serious about colours that they choose them because they believe they best suit their products and the entire range. If you look at organic brands for plants or seeds, you’ll notice that the colours they use have to revolve around green and brown. Of course, the colour palette is diverse, making it easier for Altnda to entice potential customers with a new perspective on a clean and environmentally friendly brand. To make it even more distinctive, choose some of the distinctive colour shades so that your logo exudes exclusivity.
Game of one colour
For many people, a single colour tone is sufficient. And there are numerous options all around you. Whether it is a fast-moving consumer good, furniture, or even a luxury item, some brands are actively emphasising the use of a specific colour for their logo. For example, if you choose sea green as a background, a dark green word mark highlighting the brand name might look good. You could also try this if you believe in your creativity, especially when it comes to colour games. If done correctly, blue or white is fine. If you are perplexed at any time, you can seek out ideas as much as you want.
The main point
Remember that a brand name alone will not entice people to buy your product. People remember visuals for the longest time; therefore, bring your ‘A’ game when deciding on a colour palette for your brand.
Knowing how different colours affect people’s emotions can help you develop the most effective branding strategies. According to logozila, a web design and marketing company, people subconsciously judge the quality of a product within 90 seconds of viewing it.
Colors have a real impact on consumer attitudes and emotions, and business owners, advertisers, designers, brands, and office leaders should be aware of this. Choosing the right colours, then, will result in a more successful venture.